Pens are the second most popular ad specialty. Everyone uses pens. Theyre small so theyre easy to warehouse and ship. And theyre very inexpensive so they dont break the promotional bank account.
I favor retractable pens like this one because you cant lose the cap and it helps avoid accidentally marking a pocket. The rubber tip on this pen is also a comfortable bonus. The imprint on the clip is distinctive.
Pens are great for any kind of promotion: tradeshow, giveaway, direct mail, you name it. One of the simplest, clever uses of a promotional pen is to include it in a mailing so the recipient can reply with their order immediately.