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Pens are the second most popular ad specialty. Everyone uses pens. They’re small so they’re easy to warehouse and ship. And they’re very inexpensive so they don’t break the promotional bank account.
I favor retractable pens like this one because you can’t lose the cap and it helps avoid accidentally marking a pocket. The rubber tip on this pen is also a comfortable bonus. The imprint on the clip is distinctive.
Pens are great for any kind of promotion: tradeshow, giveaway, direct mail, you name it. One of the simplest, clever uses of a promotional pen is to include it in a mailing so the recipient can reply with their order immediately.
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